Terms of Service

Last updated 11 September 2026

These terms are the agreement between you and us for using The Way of Life. We have tried to keep them readable rather than impenetrable.

The Way of Life is provided by THEWAYOFLIFE LTD (company number 17385267), registered in England and Wales – "we" or "us". By using the app you agree to these terms. If you do not agree, please do not use it.

1. The short version

• The core features are free to use, permanently – most AI-generated features come with a free allowance that a subscription raises, and a few are subscription-only.
• The Way of Life is not therapy, not a medical device, and not a crisis service.
• You own what you write. We don't use it to train AI models.
• Subscriptions are billed and cancelled through the App Store or Google Play, not by us.
• You must be at least 13 years old to use it.

2. What The Way of Life is – and is not

The Way of Life is a self-reflection and journaling tool. It helps you notice patterns in your own life and set intentions.

If you are in crisis or at risk of harming yourself, contact emergency services or a crisis line immediately. In the UK, call 999 for a life-threatening emergency only, or 101 for non-emergency police help. You can also call Samaritans free on 116 123 at any hour, or text SHOUT to 85258. Do not rely on this app in an emergency.

Always seek the advice of a qualified health provider with any questions about a medical or mental health condition. Never disregard professional advice, or delay seeking it, because of something you read in this app.

3. Your account

• You can start using the app anonymously, with no account.
• Creating an account lets your history follow you across devices. You are responsible for keeping your sign-in credentials secure.
• You must be at least 13 years old to use The Way of Life.
• If you use an anonymous session and lose access to that device without creating an account, that data cannot be recovered – there are no credentials with which to identify it as yours.

4. Your content

You own what you write. We claim no ownership over your reflections, journal entries or any other content you create.

You grant us only the narrow licence needed to actually run the service: to store your content, display it back to you, and transmit it to the AI providers listed in our Privacy Policy so they can generate reflections for you. That licence exists solely to operate the app for you, and it ends when you delete your content. We do not use your content to train AI models, and neither do our providers.

5. Acceptable use

You agree not to:

• Use the app for anything unlawful, or to harm anyone.
• Attempt to breach, probe or disrupt our systems, or access another person's account or data.
• Reverse engineer, scrape, or resell any part of the service.
• Use automated means to create accounts or generate excessive load.
• Enter another person's sensitive personal information into your reflections – for example, someone else's full name, address, or health information. Reflect on your own life, using your own name.

We may suspend or terminate accounts that breach these terms, and we will tell you why where we lawfully can.

6. Free and paid features

The Way of Life is free to download, and its core features – your wheel, daily and weekly check-ins, intentions and journal – are free to use permanently, with no subscription required.

AI-generated features cost us money each time they run, so they come in two forms. Some are available to everyone within an allowance that resets daily or monthly – reflections, the Intention Companion, guided Explore sessions, and Go Deeper on a reflection or on an area of your wheel – and a paid subscription raises those allowances. Others are available only with a subscription: monthly, quarterly and yearly reflections, Dynamic Patterns, and adding or editing your own Values and Memories (without a subscription these are derived for you but cannot be written by you). It is one subscription covering all of it, not a separate purchase per feature. The current allowances and what a subscription includes are listed in the app under Subscription, and we may adjust the numbers over time. Declining to subscribe never removes access to the core features or to anything you have already written.

7. Subscriptions, billing and cancellation

• Subscriptions are sold and processed by the Apple App Store or Google Play, not directly by us. Their payment terms also apply.
• Prices are shown in the app before you buy, inclusive of applicable taxes.
• Subscriptions renew automatically at the end of each billing period unless you cancel at least 24 hours before the period ends.
• To cancel, use your App Store or Google Play account settings – we cannot cancel a store-managed subscription on your behalf. Cancelling stops future renewals; you keep access until the end of the period already paid for.
• Deleting the app does not cancel a subscription. You must cancel through the store.

8. Patronage contributions

The app may offer optional one-off contributions supporting its continued development. These are voluntary, are not donations to a registered charity, are not tax-deductible, and grant no additional features, ownership or rights. They are generally non-refundable except where the law or the relevant app store's policy requires otherwise.

9. Refunds

Because purchases are processed by Apple and Google, refunds are handled under their policies and must be requested through them. Nothing in these terms affects your statutory rights as a consumer under UK law.

10. Availability

We aim to keep The Way of Life running reliably, but we do not guarantee uninterrupted availability. We may modify, suspend or discontinue features. If we discontinue the service entirely, we will give reasonable notice and an opportunity to export your data.

11. Limitation of liability

Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited – including your statutory rights as a consumer.

Subject to that: the service is provided "as is"; we are not liable for indirect or consequential loss, or for any decision you make in reliance on an AI-generated reflection; and our total liability to you in any 12-month period is limited to the greater of the amount you paid us in that period, or £50.

12. Changes to these terms

We may update these terms. If a change materially affects your rights, we will notify you in the app before it takes effect. Continuing to use the app after that constitutes acceptance.

13. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you live elsewhere in the UK, you may bring proceedings in your own jurisdiction.

14. Contact us

Email contact.thewayoflife.app@gmail.com.

THEWAYOFLIFE LTD, registered in England and Wales, company number 17385267.